THE IMPACT OF DIGITAL DIPLOMACY ON UZBEKISTAN’S IMAGE: MODERN APPROACHES AND STRATEGIC OPPORTUNITIES

Islomova Dilfuza Rustam qizi

Authors

Islomova Dilfuza Rustam qizi Xalqaro munosabatlar va jahon siyosati yo‘nalishi 2-bosqich magistranti

Keywords:

digital diplomacy, image, foreign policy, information exchange

Abstract

This article analyzes the concept of digital diplomacy, its main directions, and the experience of its implementation in the Republic of Uzbekistan. It also highlights the role of digital diplomacy in shaping the country's image, current challenges, and promising recommendations.